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Rita is your partner in proactive fertility care, helping you take charge of your reproductive future on your terms.

Fertility is not a single test or a one-time snapshot. It is a dynamic aspect of your health that evolves with time, lifestyle, and biology. Whether you are thinking about having children soon or want to preserve your options for the future, Rita gives you the clarity and tools to care for your fertility, one step at a time. Our platform combines comprehensive digital health profiling, at-home hormone and wellness testing, advanced AI-powered insights, and personalized action plans that adapt with you. Along the way, you can access expert support, fertility concierge services, and readiness pathways for egg freezing or conception, always aligned with your personal goals, stituation and timeline.

Rita is for women who want to take charge of their fertility.

We offer two tailored pathways:

Fertility Forward — for women who are not trying to conceive yet, but want to protect their fertility, monitor their reproductive health, and preserve future options such as egg freezing.

Fertility Ready — for women planning to conceive within the next 6–12 months, who want expert medical, lifestyle, and emotional support to optimize their chances of a healthy pregnancy.

Whether you are in your late 20s, 30s, or 40s, on or off birth control, or simply want to stay in control of your reproductive timeline, Rita helps you make informed, proactive choices every step of the way.

Most fertility tools focus narrowly on ovulation prediction or egg freezing — and often target women who are already struggling to conceive. Rita is different. We help you get ahead of potential fertility issues and actively build and protect your reproductive health over time.

Our approach is:
Proactive: focused on early insights and prevention, not just reactive solutions
Holistic: evaluating 100+ factors that impact fertility, not just hormones or age
Personalized: delivering a clear, tailored plan based on your unique biology and goals
Evidence-based: built with world-class medical experts, using AI to surface insights traditional models miss
Ongoing — providing step-by-step action plans, coaching, and concierge support to guide you throughout your journey

Rita empowers you to take control of your fertility, with clarity, confidence, and facts, not fear.

Absolutely, and in fact, many women in our Fertility Forward program are on hormonal birth control. While birth control can mask some cycle-related markers, there is still a lot we can assess and optimize. 

Here’s how it works:

Ovarian reserve (AMH): Not affected by birth control, so we can assess your egg reserve and track trends over time. This helps inform whether egg freezing might make sense.

Metabolic and thyroid health: Markers like TSH, HbA1c, insulin, Vitamin D, and inflammation are not impacted by birth control, and are very important for preconception readiness. You can optimize these now.

PCOS tendencies: Tests like Total Testosterone and DHEAS can still reveal underlying androgen issues, even while on birth control.

Lifestyle factors: Sleep, stress, BMI, and inflammation can be addressed and improved anytime, regardless of birth control.

What to postpone:
Some markers like ovulation, cycle tracking, and certain hormones (FSH, LH, Estradiol, Progesterone) are suppressed while on hormonal birth control. We will guide you on when and how to test those after stopping birth control.

Your personalized care plan will also include a post-birth control optimization plan, so you will know exactly what to test, when to retest, and how to best support your fertility as you transition off birth control, when you are ready.

It’s never too early to start taking charge of your fertility — and the best time is before you’re actively trying to conceive. Our Fertility Forward package is ideal for women who want to protect their future options (whether or not they’re considering egg freezing), while our Fertility Ready package is perfect if you plan to start trying within the next 6–12 months. The earlier you start understanding your body and optimizing your health, the more options and confidence you’ll have.