From Women, For Women

Instead of relying on outdated averages or one-size-fits-all advice, Rita’s predictions are grounded in real-world patterns from thousands of women just like you. The insights you receive are more accurate, more personal, and free from fear-based or biased messaging — so you can finally understand your own fertility with clarity, and move forward with confidence.

And here’s why that matters: fertility isn’t just about hormones and age. Through close collaboration with our world-class medical board and the power of AI, we’ve identified 102 factors that can impact fertility, everything from your menstrual cycle to your medical history, your mother’s age at menopause, your lifestyle, and even your sex life. This gives you a truly holistic view of what’s happening in your body, far beyond what a single test can tell you.

At the heart of this is a remarkable collective effort: thousands of women have generously shared their fertility journeys: their symptoms, lab results, life habits, and experiences — to help build Rita’s models. Their stories became the foundation for an entirely new, more human approach to fertility — one that reflects the diverse realities of women’s health, not outdated clinical averages.

This rich data is then paired with the best medical expertise and an AI-powered approach. Our artificial intelligence is specifically designed to remove historic industry biases and surface insights that traditional methods often miss. AI can uncover critical patterns across thousands, even millions, of women’s experiences, helping us see you not as a ‘patient,’ but as a whole person, with all your unique facets.

When you use Rita, you’re not navigating this alone — you’re supported by the collective intelligence and lived wisdom of a community of women who’ve walked this path before you. Together, we’re rewriting the story of fertility — with facts, not fear.